Award category: Campaign

This award recognises a campaign that has made an impact on the lives of disabled people. This can have a local or national focus and should have raised awareness or achieved change on disability equality. 

Winner

Apple ‘The Greatest’

An image of a power chair user using their iPhone. The text 'Accessibility, The Greatest' sits over the photo.

Apple ‘The Greatest’

Apple’s short film, The Greatest, raises awareness of Apple’s product innovations. The film follows seven disabled individuals using Apple’s accessibility features. They are creating, communicating and doing what they love.

The Greatest was based on the real, lived experiences of its cast members, ensuring a faithful representation of their lives. The result is an impactful, authentic portrayal of disability on screen that reflects Apple’s prioritisation of accessibility.

Nominees in this award category

Cadbury ‘Sign with Fingers’

An image from the campaign video. A young person sits on a kitchen counter, signing.

Cadbury ‘Sign with Fingers’

Cadbury Fingers has partnered with the National Deaf Children’s Society (NDCS). Together, they are encouraging learning a bit of British Sign Language (BSL). The campaign demonstrates how knowing a little BSL can make a big difference in helping everyone feel included. It also provides the tools to get started.

Cadbury partnered with people from across the deaf community to inform the creative approach, including Rebecca A Withey, a deaf writer and consultant.

Rights on Flights

Four rights on flights campaigner pose outside 10 Downing Street.

Rights on Flights

The Rights on Flights campaign champions the rights of disabled people to safe, dignified and comfortable air travel. Led by TV presenter Sophie Morgan and backed by disabled campaigners, organisations, charities and MPs, the campaign seeks legal reform.

In September 2023 it launched the draft Assisted Air Travel Act at Westminster, which places obligations on airlines and airports to provide for disabled passengers. The campaign went global when Sophie spoke to President Biden at a White House event on accessible air travel.

Transport for All

An image of three Transport for All campaigners standing in a busy train station. Two of the campaigners are wheelchair users.

Transport for All

Transport for All, the disabled-led organisation working for transport justice, led the successful campaign opposing plans to close rail ticket offices. On the day the public consultation opened, Transport for All spokespeople appeared on the news on BBC, ITV and Channel 4.

The campaign also involved encouraging members to write to MPs and submitting a 13,000 word letter to the consultation, co-signed by 90 other organisations. On 31 October 2023 the government announced it was abandoning plans to close ticket offices.

Vanish x Ambitious About Autism

A still from the campaign film of the pink lighting of a sensory room. The pink Vanish logo sits over the image.

Vanish x Ambitious About Autism

Vanish has partnered with Ambitious about Autism. Together, they have used stories about clothes to raise awareness of autism. The campaign emphasises that autistic girls are three times less likely to receive a diagnosis than boys.

The campaign includes a docu-drama film, following 15-year-old autistic girl Ash. The film portrays the comfort and stability she gets from her favourite hoodie. It also features videos and opinion pieces from autistic storytellers. As well as an exhibition and online resources.

Judges of this award category

Facebook Twitter Instagram

Scope is a registered charity (no. 208231)